Why a Good Logo Matters More Than You Think

When was the last time someone made a flattering comment about your logo? Well for me it was just yesterday.

Your logo is often the first impression people have of your business. Before they read a word about what you do, your logo communicates who you are, what you stand for, and whether you’re worth paying attention to. A strong logo isn’t just decoration—it’s a foundation for your brand identity.

Think of it as something you are wearing to a first networking meeting. Does it resemble cargo shorts and a bowling shirt? Business casual? Formal attire? That's how people will perceive you.

A well-designed logo builds trust and recognition. Think about the world’s most recognizable brands: their logos can stand alone without explanation. That level of familiarity gives customers confidence and keeps you top-of-mind. On the other hand, a poorly designed logo can make a company seem unprofessional, even if the product or service is outstanding.

A good logo also creates consistency. From your website to your social media to your business cards, a unified visual identity reinforces your message and makes your brand feel cohesive. In today’s crowded market, standing out is hard enough—you don’t want to confuse people with inconsistent branding.

Bottom line: a good logo isn’t a luxury. It’s a smart investment that pays off in visibility, credibility, and connection with your audience. Let me know if you'd like to discuss yours.