For the longest time, we called it a "digital business card". Our perpetual struggle was fighting against those who owned other digital cards and
projected their negative experience on our product without ever seeing or experiencing it. As we got more and more involved with video, (i.e splash video introductions, allowing multiple videos per card,
even providing a mechanism to text videos to prospects on a separate card, etc.) we realized that our product is really a video card and now can be much more easily separated from the other
products that are out there.