Why Add Music to your Brand?

A few days ago, I spoke at a networking meeting hosted by John Javier of the Good Business Karma network. When I logged in, I heard music. I have noticed that hosts are starting to use music in their events to pump energy into the crowd. Then I listened further. The lyrics were talking about his company and how he helps people connect with each other.

I had heard that AI can help people write songs, so I gave him kudos for being on the leading edge. Then I met with someone in person and casually mentioned that encounter. My zoom partner was familiar and said, “Oh yeah. You can do that on suno.com.”

Sometime after that meeting I got curious. I asked ChatGPT how I could leverage suno.com for my own brand after having no such ideas myself. Since ChatGPT already knows my business very well, it spit out a song with choruses and verses. The words even rhymed. It was amazing.

But still I wasn’t convinced. The song itself was uninspiring and basically took the features of my products and put them to song.

Then it hit me. I went back to ChatGPT and here was my prompt: “Write me a song that revolves around this thought: ‘You Need the Godfather’”.

Not only did it come up with a fantastic set of lyrics, it also gave me the prompt to tell suno.com what genre to use, beats per minute and other musical jargon I wouldn’t be cognizant of. Then it told me how to plug it in to suno.com.

Now I’m at suno.com with my lyrics. I plug them in. Just seconds later it comes up with a song that is pretty darn good. But if I want the whole song I have to sign up. That was the best $10.00 I ever spent. Once the song was finished, I thought it still needed something. So, I dusted off my music background (which I have none) and wrote a verse. Now it was a song I could really have fun with.

I was stunned by the singing, instrument play, and how there was not one flaw in the song. It was so good I had to make a video about it. And wow was that ever fun to do. Behold the world premiere of my first music video. Honestly, I think this might be the best marketing piece I have ever done. Only time will tell.

Here are the ingredients: ChatGPT wrote the song with an assist from yours truly (see if you can tell which verse I wrote). AI animation of the Godfather and other scenes executed by Google Veo3, Envato Elements and ImagineArt Studios. Stock footage from Envato Elements. For text animation and video editing I use Adobe After Effects.

One person created this video from concept to finished product in, I would estimate, a total of 8 hours. Think of accomplishing the same thing without the help of AI, especially how it relates to time and cost.

That’s all well and good but what is the result? Candidly that remains to be seen. However, I had so much fun doing it I would say it has already paid off. The song remains in my head and I smile when I think of some of the verses. I find myself sneaking back and watching it over and over again.

This morning, I asked ChatGPT to write me a blog post about it. (Note that up to this point this text is all me.)

It came up with some pretty convincing stuff like “…music has a way of doing what no traditional marketing asset ever could — it taps straight into emotion, memory, and momentum. And for any entrepreneur or small business owner, that can be a game-changer.” (There’s that dreaded em dash again.)

Another excerpt:

“A melody cuts through noise faster than any headline. The right rhythm and tone instantly create connection. In my case, the song wasn’t about selling — it was about setting a vibe. When people hear “You Need the Godfather,” they don’t just think of Digital Accelerant; they feel the confidence, humor, and authority behind the brand.”

That’s all the AI you’re going to get in this blog piece. Ironically it doesn’t seem to fit because of how strongly I feel about the music.

We’ll see what happens from here. Maybe this is just the start of my music career or the end. But the reason why I write this blog post is because, even though I was aware that this was possible, I thought of no use case for my brand.

Now I have something I will introduce every chance I get. And we all now that music is timeless.